• Feeling overwhelmed and uninspired. So our days are filled with never-ending checklists and we question if we're making a difference. 

  • Knowing the value we bring to our clients. So we undercharge our services and lower prices to attract new clients.

  • Comparing ourselves to others in the industry. So we lose confidence and wonder what they're doing that we're not.

  • Trading our time for money. So we are left feeling overworked and underpaid.

Prior to starting her own business, Dawn managed an accounting firm. You would think that by managing the accounting, tax, billing, marketing, and client relations she'd be ready to take the plunge and start her own business. Truth is, she was, but she didn't know that. To her, being a business owner bore too much responsibility. She wouldn't have any one to bounce ideas off of and no one to review her work. What would happen if she didn't know the answer to a question? Or forgot about a deadline? Without a team, could she ever take time off??

After lots of convincing from co-workers and family and multiple inquires from clients, she said yes. Within less than a year she built a six-figure business, hired 6 team members, and has fallen in love with entrepreneurship.

Her goal now is to help instill confidence in other accountants by building a welcoming community where business owners can network, learn and build their dreams!

Ashley went from working for a CPA firm to a position as the controller for a Shark Tank start-up, both of which she loved but longed for financial freedom and dreamt of leaving the 9-5 life with a commute. Her business, Pretty Penny, began as a side-hustle. 10 months into building her side-hustle (and just enough in monthly revenue to cover the bills), Ashley decided to jump in and make it full time. She knew the money would come, but didn't get clear on her vision for the business or the type of clients she wanted to work with. This lead to chasing the next dollar, signing clients that didn't fit her business model and feeling very overworked and undervalued.

Everything changed when Ashley decided to take control and gain clarity on the type of business that would serve her goals. This meant working with ideal clients, setting boundaries and creating a schedule with freedom. 

She now wants every accountant to know that they too can have a business that serves them!

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